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- Question 1 of 15
1. Question
What is promotion primarily aimed at achieving?
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2. Question
Which promotional method involves reducing prices or offering gifts to boost short-term sales?
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3. Question
What does personal selling involve?
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4. Question
What is the purpose of public relations in promotion?
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5. Question
Which promotional method uses free publicity to enhance the enterprise’s image?
CorrectIncorrect - Question 6 of 15
6. Question
What is direct marketing primarily focused on?
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7. Question
Which promotional method involves informing or persuading consumers using media like newspapers or radio?
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8. Question
Fill in the blanks with the correct word(s).
- Promotion is about communicating with customers to them to buy the products of an enterprise.
- Advertising uses media such as newspapers or radio to inform or consumers of products.
- Sales promotion involves reducing price or giving gifts to achieve increases in sales.
- Personal selling is face-to-face selling aimed at convincing consumers to the product.
- Public relations uses free publicity through newspapers and other media to improve the of the enterprise.
- Direct marketing involves making direct contact with consumers, such as through selling.
- E-marketing refers to marketing a product using .
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9. Question
Sales promotion aims for long-term increases in sales.
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10. Question
 Personal selling involves face-to-face interaction with consumers.
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11. Question
Public relations primarily uses paid advertisements to promote products.
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12. Question
Direct marketing excludes any form of direct contact with consumers.
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13. Question
 Advertising focuses on using free publicity to enhance the enterprise’s image.
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14. Question
 E-marketing allows businesses to reach a large number of customers through electronic means.
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15. Question
Place in marketing refers to the process of selecting appropriate channels for product distribution.
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