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- Question 1 of 15
1. Question
What is the primary focus of marketing?
- Question 2 of 15
2. Question
How does selling differ from marketing?
- Question 3 of 15
3. Question
What is market research primarily focused on?
- Question 4 of 15
4. Question
Which of the following is an element of marketing known as the 4 Ps?
- Question 5 of 15
5. Question
What does a marketable product mean?
- Question 6 of 15
6. Question
Which element of marketing focuses on ensuring that products meet customer satisfaction?
- Question 7 of 15
7. Question
Why is market research important for a business?
- Question 8 of 15
8. Question
Fill in the blanks with the correct word(s)
- is the process of identifying the needs of customers and attempting to satisfy them.
- Selling emphasizes the , while marketing emphasizes .
- Market research helps to identify the needs and of customers.
- The 4 Ps of marketing include Product, Price, Promotion, and .
- A marketable product is one that meets customer needs and provides .
- focuses on ensuring that products provide customer satisfaction.
- Good market research allows an entrepreneur to launch new products with .
- Question 9 of 15
9. Question
 Marketing focuses on identifying and satisfying customer needs.
- Question 10 of 15
10. Question
Selling involves developing new products quickly.
- Question 11 of 15
11. Question
 Market research helps businesses respond quickly to changes in customer preferences.
- Question 12 of 15
12. Question
The 4 Ps of marketing include Product, Price, Place, and Profit.
- Question 13 of 15
13. Question
 A marketable product is one that meets customer needs and provides satisfaction.
- Question 14 of 15
14. Question
 Pricing is not an element of the 4 Ps of marketing.
- Question 15 of 15
15. Question
 Market research increases production costs for businesses.