1.2 Classification of business

1.3 Enterprise, business growth and size

1.4 Types of business organisation

1.5 Business objectives and stakeholder objectives

2.1 Motivating employees

2.2 Organisation and management

2.3 Recruitment, selection and training of employees

2.4 Internal and external communication

3.1 Marketing, competition and the customer

3.2 Market research

3.3 Marketing mix

3.4 Marketing strategy