Job summary

We are looking for a Digital Marketing Specialist to join our dynamic marketing team. The role will be responsible for the design, implementation and optimization of digital marketing campaigns to maximise our company’s visibility, increase online conversions and promote good brand image.

Responsibilities and tasks :

  • Design and implement digital marketing campaigns, including paid advertising on social networks and search engines, e-mail marketing, affiliate marketing, etc.
  • Optimise campaigns using analytical tools to improve performance, including lead generation and conversion rates
  • Work closely with production, web development and sales teams to develop consistent marketing strategies
  • Monitor market trends and consumer behaviour to adapt digital marketing strategies accordingly
  • Manage the digital marketing budget and track spend to maximise return on investment
  • Provide regular reports on the performance of the campaign and recommend improvements accordingly

Core competencies :

  • In-depth knowledge of analytics tools and advertising platforms
  • Ability to work effectively in a team and to communicate clearly and effectively Strong ability to analyse and interpret data
  • Conducting market research to find answers to customer requirements, habits and trends
  • Plan and execute initiatives to reach the target audience through the appropriate channels (social media, e-mail, TV, etc.)
  • Assist in analysing marketing data (campaign results, conversion rates, traffic, etc.) to help develop future marketing strategies

Education and experience :

  • University degree in marketing, e-commerce, or related field
  • Proven professional experience in digital marketing